Creating a new logo is a crystalizing moment for branded logos for any type of company. We approach the design with clear objectives. Our process is grounded in research, iterative by design, and informed by years of hands-on work building brands across every industry.

Our process begins at the source – with the client. Our conversations about the model or design of a brand are integral to creating a logo that reflects the brand identity. Brand storytelling should make waves, but if it doesn’t have a foundation of research and frank conversations justifying it, success might be a piece of luck. That’s why our logo design process starts with groundwork with the client every time.